Does SEO only mean building links?

As the word SEO itself claims, it means optimization of our website or a blog so that the search engines can index them properly and we can achieve a good rank for the keywords which we want to target. Yes, back links play a crucial role while trying to optimize any site. But it is not entirely dependent on building links. First and foremost, we must realize that a back link form a page which has a Google page rank of 6 is 10 times more effective than building a back link with page rank 5. Thus, to optimize the website, it is essential to build back links on higher page ranked sites. It can give you a better position in the search engines and Google loves it!

But other than building links, there is also one important factor that decides the optimization part. And that is the keyword density. By keyword density, I refer to the percentage of the keyword used in the content of your website. Say you are targeting a keyword ‘short term loans’ then it is always advised to maintain a keyword density of 2%-4% at an average, meaning that you should use the exact keyword 2-4 times in your content of about 100 words. But there is also a twist in the tale here. If you stuff your keywords for than 6 times in a 100 word content, then the search engines might decipher your website as a spam and will probably ban you. So it is equally important to stay in the limit of 2%-4% keyword density.

Apart from the keywords, the meta tags you use also play a crucial role in SEO. It is better to use wise tags and organize the site properly. Apart from this, getting a sitemap would also boost your rankings as it helps the crawling spiders a lot and they can index maximum pages per visit to your site. Having said this, it should now be clear that only building back links won’t fetch you a top rank in Google, you need to do something extra as well for that top position.